MANAGEMENT THROUGH INNOVATION
YTL Hotels' management expertise lies at the core of its business strategy. And to remain competitive, the company realises the need for constant innovation in its management methods. To this end, it has developed a proprietary system of operation for the properties it manages, with the following essential components:
A Sales Account Management System (SAMS), a sales method relying on information from potential customers as its base. This consultative methodology provides YTL with the capacity to fulfill the dynamic needs and requirements of any customer with appropriate hotel products and services. And because relationships are formed with buying organisations not limited to a single market source, the system can be applied to hotel products in just about any geographical location.
A Human Resource and Training System, which relies on employee education and development in order to retain a stable work force of highly-trained and motivated staff. Each employee regularly participates in YTL-developed generic training programmes to upgrade their skills.
YTL Hotels also operates its own Central Purchasing System. The system maintains master files and catalogues on all equipment, ware, and supplies required. It does this to assure effective cross-indexing of purchases to control all acquisition and operational costs. By consolidating the purchasing and product research activities, YTL Hotels gains advantages of expertise, actual field experience, and volume discounts which significantly improve operating efficiencies.
The Sales, Human Resource & Training, and Central Purchasing divisions of the company are well-supported by the IT division, which is constantly developing supporting proprietary software.
the ytl differenceYTL Hotels seeks to produce and continually improve its hotel products, with a great degree of consistency and competitive innovation. To this end, the management of assets is focussed in achieving customer satisfaction, optimal profit margins and maintaining competitive advantage. Additionally, the development of its human resources through consistent training and education develops a renewable source of operational talents. These attributes empower its managed hotels and resorts to gain an aura of success and preeminent desirability, fundamentals of a viable market image.
To date, the company's system of operation has proven to be a success. The Vistana and Pangkor Laut are now the envy of the Malaysian hotel industry, with the other properties soon to follow. All will possess products and services appropriate to their markets, coupled with the distinct qualities that set them apart from their competitors